The power of reciprocity is key for building any business, be it your band(and yeah,your band is a business) or any other product or opportunity you are trying to market. Sharing valuable content along with your talent and experience are  valuable tools in today’s music business. When you share this, people will reciprocate, and give value back to you. It’s cause and effect at its finest, a very powerful law indeed, and one that I have studied for years.

 But sometimes giving something away of value has an unintended effect that sucks! Here is an example… Someone, somewhere is standing in a checkout line at the supermarket, and a perfect stranger shares a piece of information with our someone that is truly life-changing! The proverbial ah-ha moment, but by the time our someone gets to their car it’s all but forgotten! Why? Because the value they placed on that information, is that it was free and therefore worth zero, zilch, nada. But if that same person paid $2000 to a coach or mentor, that ah-ha information would be well worth the price and have tremendous value. Pretty weird right?

 If people pay nothing they place no value on it, and if they place no value on it they won’t use it.And that’s a shame because there is such great content on the Internet, if you know where to look and you can trust its source.

Any thoughts? leave a comment in the box below let me know what you think.

Maybe you’re one of the countless struggling musicians out there sleeping on a couch in some rehearsal studio/recording studio, being so broke you can’t pay attention. Yeah I know it sucks, because i  have been there and done that. Rummaging through garbage cans late at night when no one could see me, just to scrape a couple of bucks together from returned soda cans at five cents a pop. I’d get up every afternoon during those few years, and ask myself… What the hell am I doing? Then I would convince myself that my band would be signed any day now, and success is right around the corner. And then one day your band breaks up, and it’s over. Sound familiar to you? Well you’re not alone. That story plays out every year with  musicians across the country trying to start all over again. Well it’s time to get off the damn couch and call me ok? And don’t worry the price is right up your alley, it’s free… 516 238- 5418

Please leave a comment in the box below, and let me know what you think.

It’s everything you and your band already are, but brighter, louder, faster, stronger, and in everyone’s face!

Music marketing was Judas Priest wearing leather and riding around on motorcycles.

Music marketing is Diddy flying around in a private jet and drinking his branded vodka.

Music marketing is you living your music by doing whatever you do.  For a band like my Nephew’s, it may be driving across the country in a van with 7 or 8 band mates  in the back.  For  rappers, it may be about their fashion or the neighborhood where they grew-up or now  live.

Music marketing is coming up with a complete package that sells music, gets people to shows,(if so inclined) and makes your band money….Understand?

Like anything, there is “A lot more to this.”  Helping you figure that out is where I,or someone like me comes in.  For now, I just want you to understand that, although you may feel like you hate music marketing,or God forbid “ branding yourself “, you’re already doing it…like it or not…Get over it.

Please leave a comment in the box below, let me know what you think.

We as musicians seem to have a love/hate relationship with our business of music.  On one hand, your band is the engine that allows you to make a living with your craft, but on the other…It’s a royal pain in the ass!! So let it rip….Shady managers? i’ve had two that went to prison! Crazy lead singers? By the dozen! And take this to the bank ,i have 42 years of stories. Lets here some of yours……

Use the “comments” section below to tell me (and everybody else reading this blog) your music business story, good or bad…

Thanks for coming over to say hey! Just got the blog up and running so come on back soon and check it out!! It’s gonna be pretty cool when i get the hang of it..but for now i’ll be fumblin around here learning the format & adding content.My main goal with this blog  is to give as much valuable information as possible and to help other musicians avoid some rather costly mistakes!!

                                                                                                                                                              ’ It ain’t the arrow,it’s the Indian’.

                                                                                                                                                                                                                 John O.