drummentorsblog

Making money with Google Adsense

John O.Reilly — Tue, 05 Apr 2011 05:14:35 +0000

JOHN O.REILLY

With Adwords advertisers take out ads on Google’s network. These ads are displayed on the search engine results and throughout the partner networks. The way you can make money with Google Adsense is to become part of the partner network.

It is relatively simple to become a partner. Simply go to Adsense.com and register your site (you have to have at least one site to get started.) Once you register, you will be able to obtain unique html code that you can place on your site which will display the Adwords ads. Adsense is the program for publishers. Adwords is the program for people spending money on Pay Per Click (advertisers).

Most people assume that the best way to make money with Google Adsense involves having a lot of sites. While you can technically make a lot of money if you have hundreds of thousands of visitors to one site, the way most people make money is to have a lot of smaller sites that get a fair number of visitors.

To increase your chances of success you should have a plan that includes putting up several ‛made for Adsense“ sites a week.

These sites are ideally 10 to 15 pages of content plus the required supporting pages such as your privacy policy.

There are many ways to generate the content for these sites. You can write it yourself which is time consuming. You can pay to have it ghostwritten for you which can be expensive. You can use Private Label Rights articles which means the same article appears on multiple web sites. Or, you can go to article directories and download articles for free provided that you leave the author’s resource box intact.

Once you’ve built a site, you need to generate traffic to it. One of the popular ways to do this is to write unique articles and submit them to popular article directories such as Ezine Articles and Go Articles. Another way is to Search Engine Optimize your pages so that they appear high in the natural organic rankings.

I know this may sound like a lot of work, but it doesn’t have to be. We will be talking about using premade sites in another lesson. This will help you achieve your goals much faster.

With Google Adsense you the main goal is to get people to click on your ads. While you should experiment with what works best for you, most experts agree that the larger rectangles out pull the other versions of the ads. And, less is more. Have only one or two Adsense blocks on your page. Any more than that and you are allowing the less profitable ads to show on your page.

There are many people making $10,000 to $15,000 and more a month building these made for Adsense sites. Once you get a system down and figure out how to find popular niches, this becomes a breeze. Remember, though, that you are not playing at this. Building an Adsense income is a business and must be worked at as such.

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Should You Start a Membership Site ? Part 2

John O.Reilly — Tue, 29 Mar 2011 02:50:19 +0000

JOHN O.REILLY

Todays Membership Sites

The topics for successful membership websites are as varied today as…short people, tall people, buying websites, unusual business ideas, selling stocks, paint ball, 2nd wives clubs, financial, dating, fitness, marketing and countless mentoring and coaching sites on almost every topic imaginable and probably a few you can’t imagine or wouldn’t want to imagine.

It takes some work and certainly the right tools to set up a membership website but the rewards (monetary as well as personal satisfaction) can be huge. Whatever you are passionately interested in or very adept at can be the topic of a members-only website today.

One of the first types of membership sties on the Internet was the online dating site. In the beginning, they were mostly populated with nerds, weirdoes and perverts but as the Internet matured the sites became popular among people from all walks of life. They have even progressed so far as to offer pre-screening of members. Most porn sites are membership only sites.

There are membership sites today that cover just about every area of human interests. Some offer informational or teaching material that is only able to be accessed by site members. Some membership sites are able to be viewed by non members but non-members are not allowed to participate in the activities or post to the message boards on the site. Sites that provide information to find work-at-home jobs, for example, can see the listing of jobs but cannot apply for the jobs unless they are members of the membership site.

There are membership sites that provide instruction is such things as how to play a guitar. The lessons are accessible only to members of the site, although those who are not members can view what subjects are being taught in the lessons.

Membership sites usually accept payment for membership fees by credit card or by personal check.

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Should You Start a Membership Site? Part 1

John O.Reilly — Mon, 28 Mar 2011 04:15:19 +0000

JOHN O.REILLY

Many people that decide to start a home based membership website business are destined to fail because their motivation and expectations are completely unrealistic. Before you attempt to start a membership website business you need to do a reality check.

First, if you really think that you can build a couple of web pages, invest little or no money, time or effort and start making an income tomorrow, you are so wrong. Building a business…any business…takes time. It also takes a monetary investment, a lot of effort and energy, and, above all else, patience, passion for the theme of the website, and a drive for success.

Almost equally important is the need to have realistic economic expectations when undertaking a home based membership website business. A home membership website internet business provides many rewards such as working in the comfort of your own home, avoiding a stressful commute, being your own boss, setting your own hours, no dress code, etc., etc., but anyone that is also expecting instant riches is sadly mistaken.

Study the opportunities of a membership website business carefully. If you have the personal traits required to succeed then select the theme that seems to fit your own particular interests or talents. What is a good choice for one person may be a very poor fit for someone else. The common thread that applies to everyone is that you must passionately believe in what you are doing and anything less than total commitment isn’t enough.

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Using You Tube For Video Marketing Research

John O.Reilly — Mon, 21 Mar 2011 03:55:58 +0000

JOHN O.REILLY

Ok,so you’ve invested a lot of time in learning how to perform video marketing successfully: However, there’s one area many marketers don’t fully explore – and that is using YouTube to conduct your own video marketing research. Properly done, YouTube video marketing research can help you decide in advance whether or not a product is worth creating – before you ever invest your dime!

Do some keyword research to find out what people are looking for, then make a short ‛throwaway“ video on one element of your proposed product subject, just to see how much response you’re going to get – and which market segment you need to narrow and focus that product towards, in order to actually get customers that want to pay cash.

And this is where WordTracker’s free keyword research tool really comes into its own…

You see, normally, when marketers do keyword research, they have a solid idea of which long-tailed keywords to use. (For those new to marketing, a ‛long-tailed keyword“ is actually a phrase: e.g. ‛training your Siamese cat“, rather than an actual keyword such as ‛cat“.)

However, WordTracker’s free keyword research tool is great if you’re starting off with a simple, generic keyword like ‛cat“, because it can suggest actual long-tailed phrases for you to work with. (No pun intended!)

For example, let’s take ‛cat“, since we’ve already used that example,and i have a few strays that my Wife & i like to feed. (Note: you’ll want long-tailed phrases of at least three words or more!)

Here’s just a sampling of what we’ve come up with in WordTracker today…

Cats illness symptoms
Biggest cat in the world
Homemade cat repellent
Funny cat pictures
How to draw a cat
Homemade cat food recipes
Make your own natural cat repellent
What is wrong with my cat
Make your own cat food
Fattest cat in the world
How to make a cat scratcher

What you would then do is try out some of these phrases in Google as a search parameter, in quotes. You want more than 5,000 searches and less than 150,000, in order to find a viable phrase to work with.

In our example, ‛Make your own Natural Cat Repellent“ garnered 6,260 searches – with most of these results dealing equally with (a) keeping cats out of unwanted areas of your home or yard (b) discouraging other peoples’ cats from visiting yours.

Let’s say you’ve searched for ‛cats“ because you’re a breeder or veterinary assistant. (In other words, you have expertise in the area searched for.)

You can then quickly make a short video, using the key phrase above, to perform market research, in order to find out exactly what is the ‛hot“ button, when it comes to cat repellents. Is it keeping cats safe? Solving behavioral issues? Cutting down on destructive habits?

What is the one aspect of cat repellent products that people are desperate for?

Ask your viewers, right in your video. Invite them to leave comments. And don’t forget to send others to your video from social marketing sites (and your own lists and forums).

By the time you create your final product – your Super Powered Cat Repellent or Keep Kitty Safe Cat Repellent or whatever was indicated by your research results – you’ve set yourself up to sell a winner!!!

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3 Potent Offline Ways To Help Increase Site Traffic

John O.Reilly — Fri, 11 Mar 2011 16:25:41 +0000

JOHN O.REILLY

You already know about putting your signature link on your business card – and sure that might have helped increase site traffic – but there are 3 potent offline methods you may simply have never considered yet.

Using A Local Marketing PR Firm

Many of them are run by skilled single agents – and although good ones won’t dance for a penny, their services may not be as out of reach (or non-cost-effective) as you might think.

A local Marketing Consultant has her pulse on all the buzz. She knows every resource, probably has ideas about where to promote you – and all that even before you’ve taken off your coat and ordered your coffee.

A basic rule of business is to expend your energy where your money-making skills lie. So you can be focusing on those areas, leaving your Marketing PR consultant free to do what she does best – promote you and drive people to your sites

Consider Local TV

We’ve all been used to thinking of TV and glossy magazine advertising as something only the Big Leagues can afford – and, in general, that’s certainly true.

But did you know that advertising with your local TV station can be surprisingly affordable? As well as building your visibility as a ‛celebrity“ – and even in just your own home town, you’d be surprised how far that goes!

One advantage: Local newspaper editors are much more inclined to print your press releases, if they know you’re seen on TV (and trust me, they know!)

And now there’s been a press release stating that Google will act as an advertising broker between local TV and NBC. According to the terms of the deal, Google advertisers will be able to buy ads on 6 cable networks owned by NBC (including Oxygen, MSNBC, Sci-Fi and CNBC. (This is actually history – it’s the first time Google has ever brokered ads via a television network!)

Offer A Weekend Workshop To Your Community College

Now this may not sound as exciting as your own local TV ad, or as workload-relieving as a simply hiring a Marketing Consultant or local PR firm – but offering a workshop to your Community College is a long term status and traffic increasing strategy every online business person should use!

Draw up a solid proposal, find out who to contact and make your pitch. (After all, you do that online every day, right?)

Yes, you’ll put work into it, I guarantee – and you may not get immediate clients from your actual class. But I guarantee, you’ll learn far more than you teach, and it will open you up to brilliant ideas for your market (providing your workshop subject was actually relevant!)

And it’s another great opportunity to increase website traffic by sending out press releases – both to offline sources like local newspapers and trade magazines, and to online paid and free PR services (like PRWeb).

The thing about a little work: The more you do, and the more enthusiastically you put into it, the more you’ll notice benefits returning to you… So stay positive, stay proactive, make the most of every online and offline opportunity – and watch your credibility and business reputation grow.

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YouTube meets CraigsList in new site

John O.Reilly — Thu, 03 Mar 2011 01:18:18 +0000

June 20th, 2007 · No Comments

From CNET

There’s a new Web site called Real People Real Stuff where anyone can post a classified video. As expected, there are plenty of bad-quality clips and boring infomercial-type stuff, selling real estate, cars and even Shih Tzu puppies. But there are also some hidden gems.

For instance, some guy in Alexandria, Va., wrote a song about his company’s “Dog Guard” invisible pet fence. “We keep your hound aroundddd. We keep your hound aroundddd,” he croons as he strums his guitar.

In another charming and informative video, a Canadian woman illustrates the “lack of integrity” of the street parking meters in Montreal. Basically, anyone can override the system by sticking as little as 5 cents (Canadian obviously) into the meter after someone has already paid for an hour, thus cheating the driver out of the full time and ensuring he or she gets a ticket. Once the minutes allowed for with the 5 cents are up an alarm goes out to the parking cops and they come and ticket the car, without knowing that the driver initially paid more, says the woman. (Listen for her to say “about” like “a-boot.” Very cute.) The parking meters provide an easy and confidential way to get revenge on people, she notes.

In another video, a man says he is selling a stuffed animal–a one-eyed beaver eating wood that he calls a “family heirloom”–because his girlfriend hates it. Not nearly as freakish as the stuffed frogs playing instruments my stepdad has collected, though.

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Tags: News

Are you a target… ??

John O.Reilly — Mon, 21 Feb 2011 23:05:22 +0000

JOHN O.REILLY

This is ESPECIALLY important for entrepreneurs…

When you step up and start a business, or try to grow your business… you are setting yourself apart. You’re telling the world “I’m a leader, not a follower“… and, sadly, that will make you a target.

That’s an unfortunate truth, but it’s the truth.

There are lots of people that hate their lives. There are lots of people that have tried and failed. There are even more people that would like to try, but they’re scared to take the first step. And they envy you.

When YOU take that step, when you start building your business… it’s only natural for jealousy to rear it’s ugly head among all those failures and wannabees.

Basically, it’s easier for those people to try to tear you down than it is to go out and actually work to create some value in the world.

(And make no mistake, that’s the business that all entrepreneurs are in – creating value. And it’s also why a lot of people fail… because they never figure that out.)

And I just want to say right here – there is nothing wrong with failure. I’ve failed at lots of things. Failure is only a problem if you either take it as permanent and don’t try again, or if you blame your failure on other people.

So please take it as a given… when you’re an entrepreneur, people will try to tear your ass down.

If you pay attention to those people, then you’re injecting poison into your brain, as surely as if you were in that hotel watching a TV with a convenience store clerk begging for her life.

As an entrepreneur, one group of people who will try to tear you down will be people that are close to you… your family and/or your friends. You will get more of this when you’re first starting out. Trust me, this can be very painful… but once your business takes off, this type of criticism tends to fade away.

But that’s not the end of it… these days, in the age of the Internet, where anyone that can turn on a computer can become an anonymous critic… well, you will certainly draw naysayers and critics. Maybe not when you start your business, but the larger your success grows, the bigger a target you become.

Like I said above… this isn’t a happy fact, and if you’re just starting out it might be discouraging… but it’s a fact nonetheless… if you’re going to achieve great things, you’re going to attract jealous attacks.

So here’s some strategies to deal with it:

1. Always protect your confidence. If people are tearing you down, then you need to avoid them. This can be tough if it’s your family, but you need to set boundaries. You need to create distance. And if your friends are tearing you down, it’s time to find some new friends.

2. If you’re getting attacked by critics (who usually have no experience or are abject failures), then the best answer is usually to ignore them. Don’t visit the places they hang out. It’s that simple. In general, the people listening to them are not your clients or prospects.

It’s almost like an intelligence test. The people who are stupid enough to listen to the bile and hatred are not intelligent enough to be your clients.

Read that last paragraph again… it’s important.

3. Use the haters as motivation. This is something that John Carlton wrote about… it’s something of a secret that lots of entrepreneurs and high achievers are motivated in large part by a thirst for revenge. That’s not the prettiest emotion… but I think John is on to something. Personally, I’ve been driven to some massive successes in life as an answer to people attacking me when i was a boy growing up.

That wasn’t the first and definitely won’t be the last time that an attack was answered by the marketplace… with a massive product launch.

4. Remember… “the best revenge is a life well lived” … go out and create more and more success in your business and your life, and create more and more value for your clients and customers… and you won’t even be able to remember who the doubters and haters were.

5. Forgive. Even though revenge can make for great fuel in the moment… it’s not a good long-term food for your soul. Remember that the people trying to tear you down are just trying to deal with their fears, doubts, and inadequacies. We all have those same emotions in our lives at times… and they can be a real burden. A little empathy goes a long way.

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Takeaway Marketing Lessons from the Grateful Dead

John O.Reilly — Mon, 07 Feb 2011 07:27:40 +0000

Marketing Lessons from the Grateful Dead is a short and sweet book on a self-explanatory subject. The authors David Meerman Scott and Brian Halligan dissect how the Grateful Dead became one of the most successful touring bands of all-time, partly though unconventional marketing and business approaches that can be applied to modern marketing. Here are some of the memorable ideas from the book.

Give away content for free

During concerts, The Grateful Dead would encourage fans to record their songs, a stark contrast to the rest of the record industry that often prohibits concert attendees from using recording devices during shows. The Grateful Dead fans were able to share their experience and their passion with their friends by sharing their recordings, which probably resulted in many more fans.

Takeaway: Give away valuable content and it can generate demand for your product or service.

Do the opposite of the competition

There were many examples of how the Grateful Dead debunked conventional industry practices. Instead of performing the same scripted list of songs every night, they improvise and play songs that often aren’t their greatest hits. Instead of banning third parties from selling Grateful Dead merchandise outside their shows, they partnered with them and encouraged it. Instead of using a concert ticket broker, they sold tickets directly to their fans.

Takeaway: If everyone is your industry is doing the same thing, do the opposite to stand out from the crowd.

Reward your best fans

The Grateful Dead offered a mail in ticket service for fans in which they did not know the location of the seats until they received them. David Meerman Scott comments that although the location of their seats seemed random, they were always better than the second class citizens who purchased through Ticketmaster. This commitment to fans helped build loyalty from their best customers.

Takeaway: Reward your best customers to build a lasting loyalty to your brand.

Build Community

You may think building community may be easy for a rock band but how do you create community around a simple product or service. In another book by David Meerman Scott, he describes the fan club of the WD40 which has over 70,000 members which demonstrates that you can build a community around almost anything if you take the right approach. The Grateful Dead quickly developed a community of loyal fans who were known as Deadheads. Long before there was Facebook, The Grateful Dead sent out a newsletter to help fans stay informed and connect with each other. “The fans could opt in, connect with each other at shows, share common interests, be informed of upcoming events, feel like they were part of a community”. The Grateful Dead created a sense of community that was so strong that the common interest often turned strangers into great friends.

Takeaway: If you can build a community that connects fans with each other, your company can add additional value to customer’s lives and increase brand loyalty.

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Are you willing to do what it takes?

John O.Reilly — Wed, 06 Oct 2010 07:13:17 +0000

JOHN O.REILLY

Do you REALLY want out of the ‘rat race’ of life
that so many people have to deal with everyday?

Or is building your business/band just some fantasy
or hobby to you?

Honestly, you have to answer these questions
yourself before you’re going to be serious about
anything.

What I can tell you is this however…

Once you get TOTALLY serious (or maybe
you are right now)… then there is NO better
or more profitable skill you can learn then
how to market.This was the shift from my 2nd business…

Mentoring Musicians. My 1st is playing the drums of course.

In the last two years
of my practice and with the growth of the internet
more people wanted to know how they could launch
a product,a service or themselves…Everyday people
looking to the marketplace…Didn’t take me long
to figure out where to be…

Hands down and end of story…once you
know how to market you can literally command
prospects, leads, distributors, fans if your a musician and MONEY to
flow into your life.

Marketing is the key to it all…And any energy
you invest in ‘Developing’ your marketing skills
will pay you back more than you could even
imagine.

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The power of the reciprocity

John O.Reilly — Mon, 14 Jun 2010 02:19:51 +0000

JOHN O.REILLY

The power of reciprocity is key for building any business, be it your band(and yeah,your band is a business) or any other product or opportunity you are trying to market. Sharing valuable content along with your talent and experience are valuable tools in today’s music business. When you share this, people will reciprocate, and give value back to you. It’s cause and effect at its finest, a very powerful law indeed, and one that I have studied for years.

But sometimes giving something away of value has an unintended effect that sucks! Here is an example… Someone, somewhere is standing in a checkout line at the supermarket, and a perfect stranger shares a piece of information with our someone that is truly life-changing! The proverbial ah-ha moment, but by the time our someone gets to their car it’s all but forgotten! Why? Because the value they placed on that information, is that it was free and therefore worth zero, zilch, nada. But if that same person paid $2000 to a coach or mentor, that ah-ha information would be well worth the price and have tremendous value. Pretty weird right?

If people pay nothing they place no value on it, and if they place no value on it they won’t use it.And that’s a shame because there is such great content on the Internet, if you know where to look and you can trust its source.

Any thoughts? leave a comment in the box below let me know what you think.

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